05. 8 Ways Your Nonprofit Website Is Failing to Attract Volunteers

Think of your nonprofit website like a party and imagine yourself as a newcomer.  Is the party you just entered so chaotic, confusing, and disorganized that you don’t know where to go or what to do?   Or is it so quiet and empty that the only thing you want to do is leave?  Or perhaps, is it a place where you feel welcomed, know exactly what to do, and were introduced to others?  This is how your nonprofit website should feel to prospective volunteers. Unfortunately, most nonprofit websites are not optimized to build relationships with visitors and convert them into potential volunteers.  In this episode, Tobi shares eight mistakes commonly made on nonprofit websites when it comes to attracting new volunteers, based on key assumptions about the audience and volunteers in general. She also offers tips on what to do instead to improve the experience of your website visitors.The good news is, whether you are the website designer at your organization, or you have input into what's included, this podcast episode will help you design a better experience for the party that people want to attend, stay at, and connect.  Full show notes: 005 - 8 Ways Your Nonprofit Website is Failing to Attract Volunteers2026 is flying by. Still have doubts about your volunteer strategy? Join Tobi Johnson's Game Changers Q&A on Aug 27. Free registration. Get clarity.Register nowThanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.  For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].