05 Adam Ferrier

In a world with an increasing rate of technological advancement around location technologies along with automation and machine learning, the spatial industry is moving ahead in leaps and bounds. We already see how spatial underpins every other industry on earth and is no longer special. So the question is - how do we navigate these new waters confidently and retain our place as custodians of quality location data without better telling our story? Adam Ferrier is one of Australia's leading consumer psychologists, a brand strategist and an authority on behavioural economics – and we are excited to welcome him to Locate21. As geospatial professionals, custodians of all things related to the creation and management of location data, we are used to thinking in very logical ways. Understanding how everyday people make decisions - people who make up our current clients and the future client base we are seeking to engage with - can pose huge business benefits to us, not only financially but in terms of business development and employee satisfaction. While historically, we have been great at telling our story to ourselves, it takes another way of thinking to put ourselves in the shoes of those who are not from or within our industry, and this is one that we may sometimes find challenging to grasp. With his many years of experience in solving this sort of challenge, Adam provides sage guidance around broadening our ways of thinking about the story we tell about ‘geospatial’ when we approach new and diverse clients as we innovate, and how we can expand our ways of doing business to collaborate. Join us next time as we speak with Graeme Newton, CEO of Cross River Rail, Queensland’s top priority infrastructure project: creating Brisbane’s first underground rail line. Cross River Rail will unlock a bottleneck at the core of the city transport network and provide social and economic benefits across South East Queensland.