05 - Getting Customers to the Top of Your Mountain

Welcome to Episode 05 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about how you craft a journey that gets more of your WHO (your ideal clients) - from the bottom of your Marketing Mountain to the top to purchase your WHAT (the specific thing you want your customers to buy from you). This concept of the Marketing Mountain is explained in more detail in episode 4. Essentially, your Marketing Mountain is the process you use to turn a prospect into a customer.  Some like to call it a “funnel” – we like to turn that idea upside down and think of it as a “Mountain”… and there’s a specific reason for that, which you’ll learn more about in today’s episode. Today you’ll learn: - The psychology and 5 stages of the Buyers Journey - The big shift that’s occurred in the last 5 years - The keys to getting optin, engagement and conversion - A recap of Cialdini’s 6 Tools of Influence - Why focussing on the transformation at the top of the mountain is important for your content all along the way Today's show notes are available at: http://www.contentsellpodcast.com/ascend