#05: LawnStarter’s road from TechStars to leading lawn marketplace

from Scale or Die · host Dave Rogenmoser

After going through TechStars in 2014, LawnStarter Lawn Care has scaled into the leading online name in lawn care. Ryan Farley, LawnStarter's co-founder and CMO, has led the company's massive growth — scaling the business to over 10,000 customers. How has he done it? On this episode, Ryan will cover the growth channels that have worked for him, why he experimented with biphasic sleep for a period of time, how to adjust for seasonality in a business model, and the shocking insights he's had over the past few years as he's sat at the epicenter of growth marketing. We'll also do a deep dive into his customer acquisition funnel, and walk through exactly why he's built it in the way he has. This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie... We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

Episode metadata supplied by the publisher feed · Published Feb 26, 2019

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After going through TechStars in 2014, LawnStarter has scaled into the leading online name in lawn care. Ryan Farley, LawnStarter's co-founder and CMO, has led the company's massive growth — scaling the business to over 10,000 customers. How has he done it? On this episode, Ryan will cover the growth channels that have worked for him, why he experimented with biphasic sleep for a period of time, how to adjust for seasonality in a business model, and the shocking insights he's had over the past few years as he's sat at the epicenter of growth marketing. We'll also do a deep dive into his customer acquisition funnel, and walk through exactly why he's built it in the way he has. This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...

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#05: LawnStarter’s road from TechStars to leading lawn marketplace

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