#05: Retention Strategy Masterclass with Ioana Iordache (Global Head of Retention at Blacklane)

In this episode/masterclass on retention strategies, I sit down with Ioana Iordache, Global Head of Retention at Blacklane, to discuss all things retention and engagement. Join us as we dive into Ioana's unique background and path to working at Blacklane, how the team structures and understands retention given the complexity of their audience system, and Blacklane's north star for retention on both the chauffeur and passenger sides. We also discuss our recent joint project, the Rewards Framework for Chauffeurs, and the importance of using solid frameworks as the base of your retention projects. Plus, we touch on how to structure your team using the IDEO activation framework. Finally, we also talk about the evolving team structures and needs of a retention team of the future. Ioana's LinkedIn profile Blacklane website Ioana's talk at APS IDEO Activation straetgy