051 | A.J. Andrassy and Chad Mullavey, ASICS

from The Drop · host Believe in the Run

We had a blast up at the Falmouth Road Race last week, and we wanted to share the experience with our listeners (2:04). We also sat down with two employees of one of the hottest running brands out there in ASICS. A.J. Andrassy and Chad Mullavey give us the inside scoop on how they scout and recruit wear-testers, the differences between the United States and foreign markets, how the Novablast became an overnight sensation, and much more (28:20).  Use code 'BELIEVE10' at feetures.com for 10% off your order of kick-ass running socks.

What this episode covers

We had a blast up at the Falmouth Road Race last week, and we wanted to share the experience with our listeners (2:04). We also sat down with two employees of one of the hottest running brands out there in ASICS. A.J. Andrassy and Chad Mullavey give us the inside scoop on how they scout and recruit wear-testers, the differences between the United States and foreign markets, how the Novablast became an overnight sensation, and much more (28:20). Use code 'BELIEVE10' at feetures.com for 10% off your order of kick-ass running socks.

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051 | A.J. Andrassy and Chad Mullavey, ASICS

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This episode is 1 hour and 21 minutes long.

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This episode was published on August 23, 2021.

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