051. Behind the 2026 Outside Lands Food Lineup with Tanya Kollar

What goes into curating the food experience for one of the country’s largest music festivals? With nearly 100 restaurants serving more than 225,000 attendees over a single weekend, the Outside Lands food lineup is about far more than great food. It’s a carefully built reflection of Bay Area dining trends, operational strategy, and brand exposure. In this episode, we welcome back Tanya Kollar, Food Program Director for Outside Lands, to go behind the scenes of the 2026 festival’s food lineup. We discuss how Tanya selects restaurants, balances legacy institutions with emerging concepts, and helps brands tailor their menus for festival success. From nostalgic staples to global cuisines and exclusive collaborations, Tanya shares how food, hospitality, and business strategy all come together at Outside Lands. We also explore what restaurants gain from participating beyond direct revenue, including marketing exposure, operational insights, and broader brand visibility. Whether you’re a restaurant owner, operator, or simply fascinated by large-scale food curation, this conversation offers a unique look at how one of the nation’s most influential food festivals is built. Get full show notes, resources, transcript, and more information here: https://www.therestaurantsalesbroker.com/51. If you’re considering selling your business and would like a free consultation, reach out to [email protected] or visit TheRestaurantSalesBroker.com to learn more.