051-How to Scale a Service Business: Craig Zeigler's Journey from One Truck to a Thriving Team episode artwork

EPISODE · Nov 20, 2025 · 22 MIN

051-How to Scale a Service Business: Craig Zeigler's Journey from One Truck to a Thriving Team

from Scale to Sell

What does it take to build a thriving business that runs like a well-oiled machine without losing sight of your people? In this success story, we hear how one entrepreneur turned a one-man lawn care startup into a multi-location operation built on faith, family, and smart systems. In this episode, Steve Burton sits down with Craig Zeigler, founder of Agronomic Lawn Management (ALM), a Virginia-based business that has grown steadily for more than 25 years by focusing on leadership, education, and trust. Steve and Craig discuss: How a golf course setback sparked a new business idea The early grind, from flyers to long days and "working scared" Investing in growth and mentorship through strategic consulting How structure, process, and people fuel scalability Building culture, faith, and financial wisdom into the workplace Letting go of control and empowering your team to lead And more! Resources: Get your free personalized report at www.scaletosell.com/value Unlock your business's potential with our free Scale to Sell self-assessment Book your free discovery call with us today!    Connect with Our Team:    Website: Scale to Sell [email protected]  LinkedIn: Scale to Sell Facebook: Scale to Sell YouTube: Scale to Sell Instagram: Scale to Sell   Connect with Adam Burton and Steve Burton:   LinkedIn: Adam Burton  LinkedIn: Steve Burton Connect with Craig Zeigler: LinkedIn: Craig Zeigler LinkedIn: Agronomic Lawn Management Agromatic Lawn Management (ALM) About Our Guest: Craig Zeigler is the founder and president of Agronomic Lawn Management (ALM), a leading lawn care company serving Southeastern Virginia for more than 25 years. With a background in turfgrass management and a business built on faith, education, and trust, Craig has grown ALM from a one-man operation to a multi-location success story. His philosophy, "We grow, we don't mow," reflects his passion for excellence, client service, and developing people who take ownership of their work.  

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051-How to Scale a Service Business: Craig Zeigler's Journey from One Truck to a Thriving Team

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