#051 - Ihr Geheimnis hinter 30+ aufgebauten LinkedIn Personal Brands (ft. Magdalena Schwung)

from Marketing-Geflüster · host Björn Barthel

In dieser Folge des Marketing Geflüster Podcasts spricht Björn Barthel mit Magdalena Schwung über den Aufbau von Personal Brands auf LinkedIn – und warum viele C-Level glauben, sie hätten „nichts zu erzählen“, obwohl genau dort die besten Stories liegen.Hier gehts zu ihrem LinkedIn: https://www.linkedin.com/in/magdalenaschwung/-----00:00 Intro04:20 Warum C-Level denken: „Ich hab nichts zu erzählen“06:20 LinkedIn Copywriting-Nuggets12:45 AI im Copywriting: Nutzen vs. Enttäuschung19:25 Wie sie mit Kunden arbeitet24:35 Ist Fachcontent „tot“? 30:20 Warum Ghostwriter Führung übernehmen36:25 Interviewer Struktur für Content42:40 Outro Folge mir auf LinkedIn: https://www.linkedin.com/in/bjoern-barthel/

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#051 - Ihr Geheimnis hinter 30+ aufgebauten LinkedIn Personal Brands (ft. Magdalena Schwung)

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