051: LinkedIn Strategies for Business Development [with John Nemo]

Our subject matter expert for today's show is John Nemo, author of five books and former Associated Press reporter who has written for 150 publications throughout his esteemed career. John is an expert on LinkedIn, and in this show, he acts like he's at a hootenanny raising the barn and kicking it up. You'll like what you hear and laugh with John's sense of humor, too. John Gregory Olson, co-host of The Heart of Marketing, asks some direct and good questions (according to the other John), and what you hear is John's (the other John) expertise about using LinkedIn for connections, business development and earning the sale. We are not going to give away the store here, because you'll need to listen. What we will tell you is this, though – no one should expect that they have the right to intrude on LinkedIn until they earn it. LinkedIn is similar to any of the social channels – you need to build the relationship and share something of value. If you want to publish on LinkedIn, you can and should, but ensure it bears weight and isn't just bragging. LinkedIn is growing daily with 400 million members from nearly every country in the world. With its purchase of Lynda.com, the platform is seeking to be the number-one resource for companies and those seeking to use it for how-to, business development, networking, recruiting, and more. We love John Nemo, and we appreciate him coming to our show; thanks, John!