#052 - AI Noise in Digital Marketing

Trev & Steve discuss the challenges Google faces in promoting its products like Gemini, the implications of AI in advertising, and the ongoing issues with customer service in the ad industry.  If you’ve worked in Google Ads and used their support team, you know what challenges we are talking about!The guys then explore integrations of e-commerce platforms into LLMs with Perplexities recent announcement of their partnership with PayPal and the overwhelming number of updates in digital marketing, emphasizing the need to discern valuable changes from mere noise. The conversation also touches on the evolution of content marketing, particularly the decline of traditional blogs and the importance of maintaining a strong brand reputation amidst the changing landscape.Anyone who is pitching “Generative AI SEO” is selling snake oil! Lol.Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai