#052: From New York to Hong Kong: How Michael De Santis Scaled Doris Dev to Success

Michael De Santis, Managing Director of Doris Dev, leads a company that specializes in innovative product design and development, helping consumer brands bring their concepts to life. With teams in New York and Hong Kong, Doris Dev manages everything from initial design to supply chain setup, working with both emerging and established brands, including successes like the Canopy humidifier. In this episode, Michael shares his journey from finance to the consumer product industry, discussing the challenges of scaling a business in the evolving ecommerce landscape. He emphasizes the importance of a systematic approach to product development and Doris Dev’s unique ability to incubate new businesses, blending creativity with rigorous process management.