052: Preeti Kotamarthi on behavioural science at Grab

Preeti KS set up and leads the BS team at Grab in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.Show notesGrab’s motivation for getting into behavioural scienceHow Preeti set up a BS practice from scratch and what were the objectivesHow Preeti built credibility and convinced colleagues to take behavioural science seriously?Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagineHow Grab thinks about pricing by country, city and district – different cultures, norms and economiesExperiments in making drivers feel respectedWhy companies are typically sceptical about behavioural scienceHow cultural context influences how we think. Different driver motivations within SE Asia region Hosted on Acast. See acast.com/privacy for more information.