#052 - STOP Buying Shoes Online Like This… Watch This First

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/In this episode of Comfort Walk & Talk, Jeff, Alana, and Ben sit down with Liam Bourke, Executive Vice President of Comfort Co. USA, to explore how live streaming is reshaping the way customers discover and understand footwear. They unpack why video commerce creates a deeper connection than traditional marketing, how it reveals the hidden tech inside shoes, and why this shift matters for both customers and the global Comfort Co ecosystem.This episode covers:◼️ Why live streaming is becoming the new way people shop◼️ How video helps reveal the hidden “recipe of comfort”◼️ The rise of CCO Live and what it means for customers◼️ How affiliates, ambassadors, and presenters get involved◼️ Why real human connection beats polished marketingFollow The Comfort Co:https://www.thecomfortco.com.au/https://www.instagram.com/the.comfortcohttps://www.facebook.com/TheComfortCoOfficialhttps://www.youtube.com/@TheComfortCo.FootwearTimestamps:0:00:00 - Introduction00:01:30 - The Future of Shopping: Live Streaming in Australia00:02:40 - Connecting with Consumers: The Power of Video Commerce00:04:20 - Engaging Product Demonstrations: The Recipe of Comfort00:08:50 - Preparing for Live Streams: Setting the Scene00:10:00 - CCO Live: Dual Approach to Streaming00:12:30 - Leveraging Social Media and Marketplaces00:14:10 - Global Expansion: Comfort Co. Across Markets00:15:50 - Utilizing Ambassadors for Brand Growth00:18:00 - Becoming an Ambassador: What You Need to Know00:20:30 - The Importance of Authenticity in Presenting00:22:00 - Creating a Consistent Streaming Schedule00:23:30 - Limited Editions and Exclusive Releases00:27:00 - Why Customers Should Tune In to Live Streams