#052 – Underwear built for Menopause, with Alex Perry, Founder of Alexander Clementine

Alexander Perry is the founder of Alexander Clementine, a women’s health underwear brand creating soft, breathable underwear from seaweed and eucalyptus. After studying Biochemistry and Biological Chemistry, Alexander went on to work in fashion before founding Alexander Clementine, inspired by his mother Alison’s experience with breast cancer treatment and recovery. The brand continues to innovate in her name and memory. Alexander Clementine exists to rethink the first layer for women navigating menopause, sensitivity, recovery and everyday discomfort - combining science-led fabric innovation with beautiful, comfort-first design. Alexander is passionate about opening more honest conversations around women’s health, menopause and the role better materials can play in supporting women’s bodies.   KEY TAKE AWAYS: 00:00 - Introduction to Alex and her journey 02:21 - The evolution of Alexander Clementine 04:16 - Sourcing fabrics and the benefits of eucalyptus 07:01 - Why Icelandic seaweed was chosen 12:14 - The product presentation and customer experience 14:08 - Range of garments and target use 17:09- - Website and shopping experience 21:00 - Future plans and industry outlook 24:30 - Most surprising learnings about menopause 26:07 - Supporting Alex's business and final thoughts   USEFUL RESOURCES: Instagram:  @alexanderclementineltd LinkedIn:   Alex Perry Website:   www.alexanderclementine.com   ABOUT THE HOST: Anel’s passion to help others, is evident from her professional life, having worked extensively within Recruitment, Human Resources, and the Third Sector. This passion is predominately the inspiration for her podcast. Blindsided by the perimenopause, when it took hold with a vengeance at the start of Lockdown, Anél is fiercely passionate about raising more awareness of the perimenopause, menopause and post menopause, and will tackle many taboo subjects head on, as she is a strong believer in ‘knowledge is power’.   CONTACT ME: LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7252979209604673536/ E-mail:  [email protected]