053: 95% of your customers aren't buying because you're talking to the wrong part of their brain

95% of your customers aren't buying because you're talking to the wrong part of their brain.      Ever wonder why you can have a great conversation with a lead, but they still don’t buy? It’s likely because you’re selling to their analytical "System 2" brain instead of the intuitive "System 1" that makes 95% of all human decisions.      STOP THE GRIND: Join me in Nashville this January to architect your 5% income jump in real-time. 👉 Secure Your Seat at The Experience In this episode, I sit down with Laura Bruner from Vulcan Consulting, an expert who has spent two decades translating psychological science into ethically persuasive deliverables.   We dive deep into the 7 Universal Principles of Influence and how you can use them to build real trust and authority without resorting to "shady" marketing tactics.      Inside This Episode: The "95% Rule": Why appealing to the intuitive "System 1" brain is the secret to closing more sales.   The Hobson Plus One Strategy: How to structure your website offers to avoid decision fatigue.      Ethical Persuasion: Why "fake scarcity" backfires and how to build authentic authority.      The "She-Pete" Strategy: A unique way women can support and elevate each other in professional settings.      Advice vs. Feedback: The one-word shift that turns a critic into a co-creation partner.      Episode Timestamps: 00:00 - Introduction to Ethical Persuasion      04:20 - Reducing Friction with the "Hobson Plus One" Rule      09:50 - System 1 vs. System 2: How the Brain Actually Decides      12:12 - Dr. Robert Cialdini’s 7 Principles of Influence      30:50 - Why You Should Ask for Advice, Not Feedback      36:50 - The "She-Pete" Strategy for Women in Business      45:50 - Motivating Action with Micro-Commitments      Connect with Laura Bruner: Website: Vulcan Consulting      LinkedIn: Connect with Laura      Connect with Christina: The Experience Live In Nashville: Get your seat now House of Cortessa Waitlist: Join the waitlist here Website: Christina Kokologiannakis