053: Building Customer Communities that Build Lasting Loyalty and Word-of-Mouth Referrals [with Rosemary O'Neill]

Online community is all the rage, and no one really knows how it's done unless you're Rosemary O'Neill, co-founder and president of Social Strata, a company since 1998. This remarkable executive who is always accessible online, in community, on the Interwebz, directing traffic, and planting seeds like a farmer, is our guest today on The Heart of Marketing. Jayme Soulati interviews with John Gregory Olson running sidebar.  She is the consummate example of how a company president should behave. She gets to do that so well because she is a 'designated extrovert.' Rosemary brings so much value to the conversation and your brand, and we invite you to listen in to gain a few tips on: Why renting space on LinkedIn or Facebook is not the best decision for your community-building effort Why relationship is absolutely critical online, and you can use her actions as your example How Hoop.la, the Software as a Service platform built and offered by Social Strata, will help your brand realize its dreams (do brands dream?) Why you can get all the data you want and need to support your business objectives and why it is that you're getting nothing from Facebook Social Media Poster Girl Rosemary has been planting seeds, sowing, reaping, and building relationships since we met on Twitter and IRL at Social Slam, the now defunct social media conference that our network's celebrity Mark W. Schaefer ran a few years running. We had a total blast having an opportunity to bump shoulders with the future big wigs in the space. I can honestly share that Rosemary O'Neill is one of those very special big wigs who is down-to-earth, does not have a large ego, is thoughtful and caring, and absolutely is accessible to you and your needs. Follow Rosemary O'Neill at @rhogroupee, friend her on other social channels, and ask her for a demo of Hoop.la to launch your company's community platform. Now that I've planted the seed, please help me make it grow because you cannot go wrong with what Rosemary and her team are offering up in the field of dreams. Resources KidsWithFoodAllergies.org -- This is an example of an organization using Hoop.la to build community Social Strata Blog About Hoop.la