053 - How Real Estate Agents Can Get 20 Additional Listings A Year

This week, Good Girls Get Rich we're talking all things Digital Marketing for Real Estate Agents. If you're a Realtor, and you're ready to start marketing with some simple, EFFECTIVE cutting edge techniques, this one's for you!! #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected]. Episode Spotlights: In this episode we're going to talk about six ways to create a marketing plan to get at least 20 more listing every year (1:15) You're going to get action steps with each techniques to get results quickly (2:00) Are you marketing on shopping carts? It must work, you're still doing it, but where are you doing YOUR shopping these days? (3:45) Where are your clients eyes? On their phones! (4:09) You MUST have a Facebook business page if you want to be taken seriously as a Realtor (4:51) Your page must be ROBUST. Check out Episode 52. You need to be having conversations on your page, don't just post your listings. (6:06) Your business is focused on your community. Incorporate the community into everything you do. (6:45) Don't be afraid to boost posts! Don't throw money out the window, do it strategically. (10:04) Hashtags – are you using hastags on Facebook, LinkedIn, Instagram and Twitter? (11:00) Listen to how Karen's client landed TWO million dollar listings just by being able to TALK about hashtags (12:15) A Hashtag is a search term, go search who's using the hastag with your town name that you serve and start jumping in to those conversations, get visible. (13:45) Go down the rabbit hole a bit and do some hashtag research (14:21) Once you do this research you have it for your marketing for your properties. (15:00) Live Video. If you have a smartphone, you have a marketing tool in your hands. (15:45) Incorporate it into your marketing for your properties. (16:00) Put your buyer into the picture (16:25) Do live video for community events – tag the pages for the community organizations you're featuring. This is how things go viral. (17:47) Hear Karen's story about how a diner did this exact technique with massive success. (19:12) What cool things are happening in your community that your audience wants to know about? Do some behind the scenes lives! (20:50) Putting our PR caps on now – are you familiar with HARO? (24:44) Karen's Realtor clients are being featured in MAJOR media outlets from simple HARO strategies (25:15) How about your local journalists? Are you developing relationships with them? (26:14) Hear about Karen's client Aaron who was featured on NBCNews.com after a few simple LinkedIn strategies. (27:38 You had to know LinkedIn was coming, right? It's what makes you stand out from your insane competition. (28:30) LinkedIn is your opportunity to tell the world what you want them to know about you, but you have to do the work up front. (29:14) What are people searching for on LinkedIn that you want to come up in the search results? :Learn where to use those keywords. (29:40) Real Estate Agents are notoriously terrible about having a list building strategy. Your database is your GOLD. (31:04) Do you have a designated lead magnet? You MUST. (31:20) Make it simple and easy to get a YES to get them into your database. (32:05) Simple things like how to make your house smell great for your open house. (32:40) THEN – email them weekly. Learn a simple process. (33:05) If you implement one or two of these things and start implementing you'll see HUGE results. (33:20) Karen shares some fun ways to get relevant content to put in your weekly emails. (34:32) Make your emails simple and on one main topic, then do a PS with properties. (35:19) Learn how to build your database with your Facebook Lives (36:00) Put a simple process in place to make it easy, and maybe even outsource. (36:40) Nothing is more important in digital marketing than your email database. (37:05) You need a strategy. Is your brain exploding now with ideas? (38:36) Imagine if these simple strategies can bring in an additional 20 listings into your business every year. This is not theory, these are proved strategies. (39:50) Now what? You just got a ton of information, take baby steps. Grab Karen's free gift for Realtors below. Resources Mentioned In This Episode: Rachel Miller on Good Girls Get Rich Matthews Diner Facebook video Check out the comments and number of views! Help a Reporter Karen's client Aaron on NBCNews.com Connect with Karen on LinkedIn, ask for a quick profile review! Want your house to smell great? Transcription tool Karen uses Grab more at RealtorsFreeGift.com Check out Karen's 2019 Mastermind!