053: How To Rank Above Wikipedia (In An Ultra Competitive Industry)

If you were to ask me:“Dan, choose an industry to build a website around to get traffic from Google”I would definitely NOT choose the medical and supplements industry. It’s super hard to get Google and users to trust you, and rank above sites like Wikipedia, WedMD.But that’s exactly what my guest, Sol Orwell did with his site Examine.com – which has amassed over 2 million monthly visitors in a 4 year period. They rank above wikipedia, webmd, in the ultra competitive medical and supplements space.Sol will break down the entire process, from spotting an opportunity, to creating rank-worthy content, to building links (they have 400+ linking root domains) and how he plans to continue the growth of Examine.comBuckle up – it’s a fun one.Don’t forget to subscribe on iTunes!LinksExamineHostgatorReddit FitnessThe Reddit Keyword Research ToolSol’s Interview on Smart Passive IncomeSolOrwell.comHow Readability Can Make Sure People ReadVitamin D on ExamineMixergyBuzzSumoMajestic ToolsAhrefseBay Pez Story#CookieLife – How to Network Like This MillionaireBooksDeep WorkPeopleSol OrwellBrent OxleyPat FlynnBrian ClarkBrian DeanAndrew WarnerJohn RomanielloAnd thanks to Jason Quey for connecting me with Sol!AgendaBackground“Sol sounded like a good name.”“He used that as the seed money to start Host Gator.”“Web hosting affiliates weren’t always paying out.”“This is when it was super easy to buy a link and rank at the top…”“I wouldn’t buy links…”Examine.com“We dabbled in Facebook retargeting but basically no ads…”“I saw an opportunity within the Reddit forum.”“What were the most popular posts in the last year?”“It’s a pure firehose of questions.”Bro science“It was a worthwhile risk to me.”Content Creation“You rank number one for Vitamin D. How are you doing that?”Brand vs personal name“I was building relationships.”“The research team has grown.”History of the content?“We were our own customers.”LinksFour to five years = 60+ DA“Why would I want to talk to you?”“We built a reputation.”“What is a skill I have that others are lacking?”“… that’s how you become known to be useful.”“Would I want to know this person?”“Communication is such an important skill.”Staying relevant to reporters/existing contacts#CookieLife“Prove it to me. Mail me your cookies!”The post 053: How To Rank Above Wikipedia (In An Ultra Competitive Industry) appeared first on Evolving SEO.