053: Mark Sanborn

Mark Sanborn is the author of The Fred Factor, both a NY Times and Wall Street Journal bestseller. Fred was a mailman in Mark's neighborhood who took what others considered a simple and boring task and made it extraordinary. Mark learned four important principles from Fred that he shares with us in today's episode with Dr. Matthew.   Key Takeaways: [2:35] Mark talks about the first Fred he has ever met. [3:40] Fred impressed Mark so much that he wrote a book about him titled: The Fred Factor. [4:10] The premise to Mark's book is that nobody can prevent you from being extraordinary. [5:05] Everybody makes a difference. The only question is what kind of difference? [6:45] Sometimes passion isn't enough. You need to have a process on how you get things done. [8:25] We can create a transaction and then turn it into a connection with other people. Mark explains further. [9:35] The ability for your employees to connect with others is what builds customer loyalty. [11:30] You can add value to anything you do and it won't cost you a dime. [14:15] Customers need three As: Attention, Acknowledgment, and Action. [17:45] What are you doing differently from everyone else? [19:45] Now that you are successful, are you still having fun? [23:20] Methods that worked 20 years ago, might not work today. You have to constantly reinvent yourself. [24:15] Although reflection is difficult, it needs to happen in order for you to grow. [29:45] Mark has learned a lot from just sitting down at a bar and talking to bartenders. [30:25] Closing thoughts: always ask, 'How can I help?' [32:40] Mark blogs weekly and provides a lot of information for free. Visit his website for more! [33:25] Challenge of the week: pay greater attention on how you interact with your team/clients/family and be more present with each person.   Mentioned in This Episode: http://www.mindfluencerevolution.com/ http://www.marksanborn.com/ The Fred Factor by Mark Sanborn Fred 2.0 by Mark Sanborn