#053 - Wie du 2026 planbar B2B-Leads mit LinkedIn gewinnst (ft. Bianca Kollwitz)

from Marketing-Geflüster · host Björn Barthel

In dieser Folge des Marketing Geflüster Podcasts spricht Björn Barthel mit Bianca Kollwitz, der Mitgründerin von Black Label Marketing, über die Herausforderungen der Kundenakquise auf LinkedIn. Und besprechen Strategien für erfolgreiches LinkedIn-Marketing, besonders die Rolle die Content und Personal Branding in 2026 dabei hat. Hier geht's zu ihrem LinkedIn: https://www.linkedin.com/in/biancakollwitz/Hier geht's zu ihrem Webseite: https://www.blackbox-marketing.de/Hier geht's zu ihrem Instagram: https://www.instagram.com/bianca_kollwitz/-----00:00 Intro08:55 LinkedIn Kundenakquise und -auswahl14:43 Die Herausforderungen im LinkedIn-Marketing21:35 Einblick in individuelle Strategien für Kunden25:16 Personal Branding und Content-Strategien28:28 Relevante Reichweite vs. Reichweite33:47 Vernetzungsstrategien auf LinkedIn39:53 Wichtige Schritte für LinkedIn Erfolg45:11 Die 2026 LinkedIn Trends49:08 OutroFolge mir auf LinkedIn: https://www.linkedin.com/in/bjoern-barthel/

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#053 - Wie du 2026 planbar B2B-Leads mit LinkedIn gewinnst (ft. Bianca Kollwitz)

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