#054: $7 Million Raised, 30 Years of Stigma Broken: How Create’s Dan McCormick is Rebranding Creatine

Dan McCormick, founder and CEO of Create, is transforming the creatine market by rebranding the supplement for a broader audience. Originally stigmatized as a steroid, creatine is now being positioned by Create as a safe, everyday nutrient beneficial for all ages. Dan shares how the company overcame early challenges, refining its product to become a leader in the space. In this episode, Dan discusses working closely with his fiancée, the strategic decisions behind Create's growth, and the importance of maintaining focus in the ecommerce space. He also offers insights into the current landscape for DTC brands and the challenges of raising capital while scaling a business.