054: Navigating Search Engine Marketing With Brandy Lawson

Are you using Search Engine Marketing to your advantage – or still struggling to figure out what it is and how to leverage it? Either way, this episode is for you. I chat with Brandy Lawson, who breaks down the power of Search Engine Marketing to drive growth and help push clients to reach their unique business goals. Brandy is a lover of ridiculous shoes, advocate for the best and highest use of technology, bringer of clarity, and recovering know-it-all. At FieryFX, her marketing and consulting agency, she makes it simple for business owners to attract the right clients and make business decisions easily, without all the trial and error. Brandy is passionate about her work because she experienced the failure of her parent's first business and knows how critical being found and working effectively are for businesses to survive—and then thrive. In this episode, Brandy dives into how to turn data into a tool to tell clients' stories, and helps simplify the often-confusing jargon associated with SEM. Tune in to learn how to: Effectively navigate and utilize Google Analytics to your advantage. Understand the difference between SEO and "pay-per-click". Build an effective user journey based on SEM metrics.