#054: Why Small Businesses Can’t Ignore Cybersecurity (And What to Do About It) with Brady Helkenn

Welcome to the 21st episode of Take the Leap's second season. In this episode, "Why Small Businesses Can’t Ignore Cybersecurity (And What to Do About It) with Brady Helkenn" our guest shares insights about pricing, cybersecurity, business strategy, and workflow optimization. Some of our favorite takeaways include: Don’t be afraid to raise your rates and charge what you are worth. Pricing too low can hurt your credibility–clients may assume you’re inexperienced or lower quality. Entrepreneurs don’t have to follow traditional models–they should build businesses that reflect their values. Small businesses often assume they won’t be targeted, but hackers don’t care how big you are–they just look for vulnerabilities. Looking for IT Support for your Small Business or Start-up?BH Tech Connection offers a $297 Small Business Startup IT Consultation and Checklist. Access the offer here: https://bhtechconnection.com/small-business-startup-it-package/ Guest & Host Information:Guest, Brady Helkenn, Principal & Jedi Master at BH Tech ConnectionCo-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with Brady:On LinkedInVisit BH Tech ConnectionVisit Deluxe SabersConnect with us:Subscribe to our YouTube channel: Take the LeapFollow us on Instagram: @taketheleap_todayFind Ashlan on Instagram & LinkedInFind Tory on Instagram & LinkedIn The CourseThe Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur. Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on:YoutubeInstagram