055: David Thomson on behavioural science for sustainability

I welcome David Thomson, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch on in the podcast.Show notesHow do we bridge the values-action gap in sustainability?Who’s responsibility is it – companies’ or consumers’?The Tesla status symbolGiving immediate benefits to solve a long-term problemHow prevalent is corporate greenwashing?How to help people reduce domestic electricity consumptionMoving from small, isolated experiments to impact at scaleWhat makes great experimental design?What mistakes has Dave made? Hosted on Acast. See acast.com/privacy for more information.