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055: David Thomson on behavioural science for sustainability

Episode 55 of the A LOAD OF BS ON SPORT podcast, hosted by A LOAD OF BS ON SPORT, titled "055: David Thomson on behavioural science for sustainability" was published on November 24, 2022 and runs 26 minutes.

November 24, 2022 ·26m · A LOAD OF BS ON SPORT

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I welcome David Thomson, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch on in the podcast.Show notesHow do we bridge the values-action gap in sustainability?Who’s responsibility is it – companies’ or consumers’?The Tesla status symbolGiving immediate benefits to solve a long-term problemHow prevalent is corporate greenwashing?How to help people reduce domestic electricity consumptionMoving from small, isolated experiments to impact at scaleWhat makes great experimental design?What mistakes has Dave made? Hosted on Acast. See acast.com/privacy for more information.

I welcome David Thomson, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch on in the podcast.

Show notes

  • How do we bridge the values-action gap in sustainability?
  • Who’s responsibility is it – companies’ or consumers’?
  • The Tesla status symbol
  • Giving immediate benefits to solve a long-term problem
  • How prevalent is corporate greenwashing?
  • How to help people reduce domestic electricity consumption
  • Moving from small, isolated experiments to impact at scale
  • What makes great experimental design?
  • What mistakes has Dave made?

Hosted on Acast. See acast.com/privacy for more information.

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