Georgie Bell | Taste Profile & Storytelling | The Heart Cut | 055

Join The Maffeo Drinks Substack for Episode Analysis!In Episode 55, I enjoyed chatting with The Heart Cut's co-founder Georgie Bell. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society. We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat. Time Stamps 0:00 Intro 2:03 Brand or Liquid? 6:43 Social Currency 12:43 Story Telling 23:22 Taste Profile 25:39 Target Consumer Vs Target Occasion 36:35 Women In Whisk(e)y 36:24 Outro About The Host: Chris Maffeo About The Guest: Georgie Bell This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.