055: Slow Shopping Trend Proves Experiential Marketing Increases Sales – What it Means for Your Business

The Heart of Marketing with John Gregory Olson and Jayme Soulati today addresses the impact of slow shopping on the customer experience. Some retailers are developing a "slow shopping" environment to create amazing customer experiences that help them compete with online shopping and grow new sales. We look at how other businesses can design experiences to differentiate their brand and build customer loyalty and word of mouth through experiential marketing. This episode of The Heart of Marketing shares some brands doing slow shopping very well while others need to develop ways to enhance customer engagement. In light of recent news that Macy's is laying off thousands, and Kohl's is considering going private after paltry seasonal numbers (in spite of mass couponing), the largest retailers are suffering the most. Consumers are shopping online, and this will continue to alter the landscape of the retail experience. What should marketers do to keep shoppers coming in the door? Think about it...if big-box retail shutters, then hourly jobs will, too. The cascade effect of disruption will rear its ugly head. Resources: Consumer buying habits still challenge retailers (Soulati.com) The slower you shop, the more you spend (Wall Street Journal) Experience as a competitive advantage (Brian Solis)