056 – TBEX Europe 2023 Kalamata, Greece with Catharina Fischer

In this episode, we have an interesting conversation with Catharina Fischer about sustainable travel. Catharina is one of the leading experts in influencer marketing and a digital leader with over ten years of experience in tourism. At TBEX Europe 2023 Kalamata, Greece, she gave an interesting talk about the impact of tourism trends on travel content creators. Before she was Head of Social Media at the German National Tourist Board (GNTB), she was in various marketing positions in the tourism industry. At the GNTB, she implemented the international Social Media Strategy in over 12 markets & created in 2013 the first international influencer campaign for Germany. Since 2015 she has been working for the consulting network Tourismuszukunft. Here she supports destinations, hotels, and tour operators, mainly in DACH countries, with their digital marketing. In 2016 she initiated the industry think tank 'Change4Destination' which is dealing with the question of the 'future of public destination marketing'. The think tank white paper became a must-read in the German-speaking markets. Furthermore, she created the VideoSummit – the leading conference for video in tourism with top videographers and video bloggers worldwide.  Connect to Catharina Fischer on LinkedIn.