056: Why go wide instead of deep as an indie author

This episode of the Indie Author Weekly podcast explores going wide, vs going deep, as an indie author... and why go wide instead of deep!  First of all, what exactly does it mean to “go wide” or “go deep” with your book sales?  The concept is that “going wide” means you’re making your book available on multiple different platforms (Amazon, Kobo, Barnes & Noble, etc). “Going deep,” on the other hand, means you’re focusing exclusively on one particular platform. For example, if you want to be part of Amazon’s Kindle Unlimited program, you have to sign an exclusivity contract with them—which means you can’t provide your book for sale on any other platforms.  There’s a  great breakdown of the pros and cons between the two options on The Creative Penn podcast, which I’ll link in the show notes.  To me, choosing between going deep and going wide with my Polyamorous Passions romantic comedy series really came down to two crucial factors: first and foremost, when our books are available on multiple platforms, we are making them more accessible to more people.  Accessibility matters so much. It’s why I offer complete written transcripts of each of these podcast episodes on the secret version of the podcast at SaganMorrow.com/secretpodcast, for example.  And the problem is that if we limit our books to only being available on Amazon, then we are losing out on connecting with so many other readers who prefer a different platform, and who would absolutely love to read our books.  Whenever I’m choosing whether or not to do something in my business, I always like to take into account what I would want if I were the customer. This helps ensure that all of my business decisions always feel really good for my unique business. I strongly encourage you to tap into the same if you sometimes struggle with business decisions, yourself! This is an important part of building a business that you love, which I talk a lot about in my Productivity Powerhouse e-course—you can learn more about that at SaganMorrow.com/powerhouse.  So: Accessibility was a major factor in my decision to go wide rather than deep with my own books. Tune into this episode to find out the 2nd major factor!  Resources & links mentioned in this episode:Learn more about all of Sagan's books at SaganMorrow.com/books .Exclusivity vs publishing wide on The Creative Penn podcast .Learn how to build a business you love in the Productivity Powerhouse e-course at SaganMorrow.com/powerhouseBuy the Polyamorous Passions virtual boxset at SaganMorrow.com/booksTune into Indie Author Weekly on your favourite podcast platform at SaganMorrow.com/podcast .Rate & review this podcast on iTunes .Let's chat about this episode:@Saganlives on Twitter and Instagram .Hashtag: #IndieAuthorWeekly .Email [email protected] .Share your thoughts (or submit requests for future episode topics) in this survey at SaganMorrow.com/question Send fan mail! Click HERE to leave Sagan a voicemail & share your thoughts about this episode.Support the show