057: Businesses Are Overthinking Social Media w/ Sheila Dunne

This week on In Good Company, Mike sits down with Sheila Dunne, founder of Toggle Communications, to talk about entrepreneurship, social media, leadership, and building a business while raising a family. Growing up in Rochester as one of six kids, Sheila was surrounded by entrepreneurship early on and started pursuing business ideas long before adulthood — including co-founding an Instagram account in eighth grade that grew to over 200,000 followers in just six months.The conversation dives into Sheila’s evolution from launching Dunne Goodwin while still in college to restructuring the company into Toggle Communications, where she now focuses on helping B2B brands humanize their marketing through authentic content, website strategy, and storytelling. She shares why businesses should stop waiting for perfection online and why real faces, real voices, and consistency matter more than ever in today’s digital landscape.Mike and Sheila also discuss balancing motherhood with entrepreneurship, navigating leadership as a woman in business, and the importance of unplugging when life gets overwhelming. It’s an honest conversation about ambition, creativity, and building something meaningful without losing yourself in the process.This podcast is presented by Thomas Media Group, a full-service digital marketing agency located in Rochester, NY. More info here: www.thomasmediagroup.co