057: Chipotle Breaks Its Brand Promise – PR and Brand Strategy Lessons

Chipotle Crisis Lessons For All Business Whether or not Chipotle, the fresh fast-food national eatery, can recover from its latest food crisis is not truly the subject for today's podcast on The Heart of Marketing. While we do make Chipotle the only and biggest example on this show, we (John Gregory Olson and Jayme Soulati) encourage all sizes of companies to heed the example of Chipotle and prepare for their own crisis...when it comes because it will. Food marketing has as much to do with getting people to become brand loyal and share their positive experience via word-of-mouth marketing as it does with management of the supply chain. It's the supply chain that has Chipotle messed up and suffering from bacteria and virus in its 64-'natural' food items. And, it's also trust. Will Chipotle regain the trust of its consuming public and most of all the media? In this episode, we talk back and forth about how the media has truly challenged Chipotle to earn us back. From the sidelines, get a new perspective by taking an inside look at Chipotle's challenge from a public relations point of view. More Resources Head to the Heart of Marketing website to see more episodes oriented to other big brands like Starbucks, Trader Joes, and others. Reach John Gregory Olson at http://jgodigital.com and you can find Jayme at http://soulati.com.