#057: EXPERT: Josh Greenberg: Evolving Fandom: Monetizing Engagement in the Digital Age

Fandom in the digital age is evolving, and Josh Greenberg, a key strategist in the music industry, shares his expertise in this episode. Discover how modern superfans are defined by engagement rather than financial contributions and why recurring revenue is becoming vital for artists.Josh offers valuable perspectives on building authentic fan bases and navigating the changing dynamics of the music business, providing essential insights for artists and industry professionals alike.Highlights: Transforming fandom: Shift from the pre-digital era to the current landscape. The role of superfans in an artist's revenue stream. Josh Greenberg's approaches for success in the music industry. The core of building a sustainable and connected fan base.