057 Mastering Earned Media: From Reviews to Recognition with Alex Sanfilippo

What if your reputation could do more for your business than your marketing budget? Join us for an eye-opening conversation with PodMatch founder Alex Sanfilippo (https://podmatch.com/free) as we dive deep into the world of earned media. Discover why 92% of consumers trust earned media over traditional advertising, yet only 36% of businesses have a strategy for it. Learn the "Three R's" approach to building authentic connections, understand why consistency trumps perfection, and uncover practical strategies for turning your reputation into revenue. Whether you're just starting out or looking to scale your existing business, this episode reveals the essential tactics for building credibility without breaking the bank. From podcast guesting to press coverage, reviews to social proof, we're uncovering the secrets to earned media success in 2025 and beyond. Keywords: earned media strategy, business reputation, podcast marketing, PR strategy, customer reviews, brand building, organic growth, media relations, content marketing, business credibility