057: One Social Media Campaign Generated over $25,000 for an Animal Sanctuary with Molly Hodgdon

When people think about social media growth, they usually talk about algorithms, hashtags, or viral tricks. Molly Hodgdon has a different philosophy. People may not remember every post you publish. They may not remember your captions or the details of a campaign. But they will remember how your posts made them feel. And that simple insight has helped Molly raise more than $100,000 for animals, grow a sanctuary's online following by over 1,000 percent, and turn a hobby account about antique cat photos into a powerful philanthropic engine. In this episode of the Better Life for Animals Podcast, Molly shares how sincerity, storytelling, and relationship-building can transform social media into one of the most powerful fundraising tools available to animal sanctuaries today. The Hobby That Turned Into a Movement Molly lives in northern Vermont with her boyfriend and their two cats. What began as a personal hobby collecting antique photographs of cats eventually grew into Cats of Yore, a widely followed social media account that celebrates the long and charming history of feline companionship. What Molly didn't expect was that the account would evolve into a fundraising platform. Over time, her audience began supporting causes she cared about. Through the Cats of Yore community, Molly has helped raise well over $100,000 for animal shelters, farm sanctuaries, and organizations supporting cats with chronic illnesses such as FIV. Her approach has never been about monetizing an audience. It has always been about building trust. And that trust has made people want to help. More at: https://www.BetterLifeForAnimals.com/podcast/057-Molly-Hodgdon