057 Philadelphia 76ers Executive Greg Sacidor on Modern Sports Marketing

Greg Sacidor is the Director of Marketing Strategy for the Philadelphia 76ers and the Founder of the Martha League, a Philadelphia youth basketball program creating safe, inclusive spaces for the next generation.In this episode, Greg shares his journey from Philly sports radio to the Sixers, the mentorship that changed his career, and how a community-first mindset shapes the way he builds campaigns for one of the NBA’s premier brands.We break down the biggest trends in sports marketing — meeting fans where they are, second-screen and in-arena engagement, and why authentic storytelling is the real competitive advantage. Greg also takes us inside the award-winning Spirit of Small Business platform and how it turned into a long-term initiative supporting local businesses across the region.He closes with lessons for sports business professionals on leadership, innovation, investing in people, and thinking big in a rapidly changing industry.