Health Consumer Marketing: Why Every Brand Is Now a Health Brand — Live at BAM (#58)

Health consumer marketing is becoming a new reality for every brand — not just the healthcare ones.Recorded at the BAM Marketing Congress, Belgium’s biggest marketing gathering, Christophe distils sharp insights from five standout voices on how health is reshaping marketing.In this episode:Rory Sutherland on the emotional side of health choicesSophie Maxwell Brown on wellbeing reshaping consumer goods (CPG)Kristel Vanderlinden on the unmet needs in women’s healthLaetitia Descamps on brands taking mental wellbeing seriouslyWhy health is becoming a marketing reality for every categoryFeaturing insights from Rory Sutherland, Sophie Maxwell Brown, Kristel Vanderlinden and Laetitia Descamps.When every brand becomes a health brand, marketing itself gets reshaped from the outside in. That’s consumer-driven health.Send us your ideas, suggestions or questions.Subscribe to Healthusiasm newsletter:https://www.healthusiasm.com-- -- --Book Christophe Jauquet for keynotes: www.christophejauquet.com