058 - Lights, Camera, Lease: Unlocking the Power of Video Marketing in Multifamily with Kristi Fickert - Podcast Palooza– Apartmentalize 2025

What if the future of leasing was already playing on your TV? In this special live episode of Rooms with Ronald, host Ronald Harrington sits down with Kristi Fickert https://www.linkedin.com/in/kristifickert/, SVP of Growth and Marketing for Kurie, to explore the game-changing role of video marketing in the multifamily world. From the rise of streaming TV to the power of sequential messaging, they break down why video is no longer a luxury—it’s a necessity for modern property marketers.Kristi shares bold insights into building brand awareness before a prospect even starts searching, plus practical steps for crafting an authentic, engaging, and long-term video strategy. Whether you're a property manager, marketer, or leasing professional, this episode will spark new ideas and challenge you to rethink your marketing game.In This Episode:🔹 Why should multifamily marketers stop ignoring the untapped potential of streaming video ads?🔹 What is sequential messaging and how it keeps renters engaged over time.🔹 The most effective video content is authentic—not overly polished.🔹 How to build a 12-month video strategy that avoids ad fatigue and drives brand awareness.🎧 Press play to learn how video can drive more leases and better engagement in the multifamily space.👉 Want to elevate your property’s marketing strategy? Reach out to Ronald and discover how to put video to work for you.Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore our extensive library of podcasts and blogs from today’s multifamily leaders!#RoomsWithRonald #Apartmentalize2025 #VideoMarketing #MultifamilyMarketing #StreamingTV #DigitalMarketing #PropertyLeasing #BrandAwareness #CurieMarketing #SequentialMessaging #MarketingStrategy