058: Pearls, Permanent Jewelry, and Profits: Finding Your Niche with Breanna from Shuck & Shine

In this episode, we sit down with Breanna, the creative force behind Shuck & Shine, who’s been in the permanent jewelry world for nearly three years and recently opened her own studio this past June. What started as a personal adventure with her mom, driving to Toronto for her first permanent bracelet, has now evolved into a thriving business rooted in bridal and corporate contracts.Breanna shares how her background working in entertainment at Disney shaped the way she approaches customer experience, bringing the same sense of magic and story to everything she does. She talks about how she’s built her business to serve 90% bridal and corporate clients through intentional branding, being found online, and strategic marketing with both Meta and Google ads (even with small budgets).We dive deep into how she landed corporate contracts and how she’s grown her business legitimacy through having a website, a dedicated business phone, and strong online visibility. Breanna also breaks down her best tips for getting into the bridal market, from joining preferred vendor lists and Facebook bridal groups to launching ads ahead of bridal season.We also chat about engraving! Breanna shares how she’s been using her X-Tool to create meaningful pieces for brides and loved ones, engraving their handwriting and fingerprints for that extra personal touch.Plus, she opens up about her latest venture, The Pearl Reveal, a jewelry-based experience inspired by her Disney days and her love of creating something sentimental and giftable. In this interactive experience, customers pick an oyster, discover their unique pearl, and create deeply personal keepsakes themselves or for a loved one.Breanna’s business is proof that niching down doesn’t limit you; it elevates you. With her blend of permanent jewelry, pearl reveals, and engraving services, she’s built an experience-driven brand that connects emotion, creativity, and luxury.LinksShuck & ShineInstagram: @shinybison