058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:51 About Steve 4:26 Brand Or Liquid Lead 6:34 Brand Story & Differentiation 12:28 Target Occasion 14:06 Creating Demand 16:57 Great Marketing, Bad Commercials 21:20 Beyond Categories 22:36 Breaking Into New Markets (Relationship Chaining) 28:07 Drinks Relationship Ecosystem 33:50 Outro About The Host: Chris Maffeo About The Guest: Stephen Myers Wanna know what the conversation above means for your team? It's in the paid section.For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com