058: Strategic Channel Partnerships With Theresa Caragol

You may have heard of Peter Drucker's famous saying, "the purpose of business is to create and keep a customer." Yet many big-ticket organizations have struggled with increasingly complex pathways through which a product or service must traverse before reaching an end-customer. In today's business landscape, one might even be forgiven for saying: "the purpose of business is to create and keep great relationships and partner channels for creating customers."In this episode, we learn from speaker, author and educator Theresa Caragol, Founder and CEO of AchieveUnite. A passionate thought leader in the channel marketing and consulting space, her firm engages with global technology enterprises, service and SaaS providers to lead, develop and implement go-to-market strategies for multi-million dollar indirect channel teams and programs.  My favorite quotes (paraphrased) from Theresa in this episode are:"You must stay in for the long run ... it's a marathon, not a sprint!""We are very focused on 'clients for life!'""Success with big-ticket clients requires great relationships, happy accidents, and partnerships!"To connect with Theresa Caragol and AchieveUnite, visit their website:https://www.achieveunite.com