058: Turning a Family Challenge Into a Product Innovation w/ Brandon Burris

In this episode of In Good Company, Mike sits down with Brandon Burris, co-founder of RHM Innovations, to discuss how caring for loved ones during the COVID-19 pandemic inspired him to create a product designed to make bathing safer, more dignified, and more comfortable for older adults and their caregivers.Brandon shares the journey from PhD student to entrepreneur, including how he and his co-founders leveraged university resources, pitch competitions, and local manufacturing partners across Rochester and Buffalo to bring their idea to life. Together, they unpack the realities of building a hardware startup, raising capital, navigating pivots, and learning how to balance product development with the constant need to generate awareness and revenue.This conversation is packed with insights for entrepreneurs, caregivers, and anyone pursuing meaningful work. Brandon opens up about the lessons he's learned along the way, why "done is better than perfect," the power of telling authentic stories, and how a strong local ecosystem can help turn an idea into something that truly changes lives. Whether you're building a business or supporting a loved one, this episode is a reminder that some of the most impactful innovations come from the challenges closest to home.This podcast is presented by Thomas Media Group, a full-service digital marketing agency located in Rochester, NY. More info here: www.thomasmediagroup.co