058: Zach Evans is a Piano (and Online Course) Superhuman

One of the things I love about doing this podcast has been learning from fellow course creators – some of whom are teaching topics that are super-different that mine and some who are actually my competitors. Recently I had the pleasure of speaking with Zach Evans, a fellow course creator focusing on teaching piano online. Hearing where our businesses are similar and different provided some interesting food for thought. "Here’s a video. Watch the video, do exactly what I say, and see if it works. If it works, you can sign up for my course." -Zach Evans on his marketing approach It was awesome to have a chance to finally speak with Zach! I hope you enjoy listening in. In This Episode, We Talked About: 3:34) How Zach initially started building his piano resource business 6:35) The reason he set up so many websites and courses, plus his thoughts on the process today 9:22) Zach’s marketing approach and sales funnels 11:36) Where his traffic comes from 12:58) His target audience and ideal customer 14:07) The ROI he’s currently getting on different social platform ads 16:30) His thoughts on costs per lead in paid advertising 17:25) A surprising observation on who our courses tend to attract 18:18) Why Zach has set up his courses on a membership model 19:11) The online tool he relies on for his business 20:05) The amount of time Zach spends on his business each week, and what he’s using his free time for these days 21:11) How creating successful online courses has impacted his lifestyle and goal setting 22:13) Zach’s current biggest struggle in his business 23:23) His advice for new course creators We discuss all that and more, so don’t forget to drop me a line and let me know what you enjoyed about today’s episode! Links Bonjoro Free Trial ClickFunnels Free Trial Zach’s YouTube Channel Ontraport Leadpages Piano in 21 Days The Online Course Guy