#059: How Ellis Fried Went from Snack Brand Founder to Health-Focused Investor

Ellis Fried, Vice President at Vanterra Ventures, made the leap from founding a health-focused snack brand to becoming an investor in the consumer health space. After studying economics at the University of Michigan and launching SMPL, Ellis shifted to venture capital. In this episode of Turning Pro, Ellis discusses his transition from founder to investor, offering insights into the skills required to succeed in both roles. He reflects on how his operational experience shapes his current work, supporting founders in sectors like branded products and digital health.