EPISODE · Oct 6, 2025 · 20 MIN

#059 - Ist Branding Geldverschwendung?

from Marketing Minds - Die brillantesten Marketer durchleuchtet - Mit Niko Alexander Osenberg

Branding vs. Performance Marketing – Wann Coaches & Berater welche Strategie brauchenIn dieser Solo-Folge von Marketing Minds spricht Niko Alexander Osenberg über die zwei großen Hebel im Marketing: Branding und Performance Marketing. Er erklärt, warum Branding nicht optional ist – aber trotzdem nicht immer sinnvoll – und wann du als Coach oder Berater welchen Hebel gezielt einsetzen solltest.Diese Fragen beantworten wir im Podcast:- Was ist der Unterschied zwischen Branding und Performance Marketing?- Warum sollten Coaches & Berater unter 5 Millionen Jahresumsatz auf Performance setzen?- Wie funktioniert ein erfolgreicher Direct-Response-Funnel Schritt für Schritt?- Welche psychologischen Trigger helfen bei der Leadgenerierung?- Wann beginnt echtes Branding – und wie beeinflusst es deine Conversion Rate?- Wie baut man als Marke echtes Vertrauen auf – auch ohne Logo und Farben?- Welche Rolle spielen Emotionen und Frequenz in deiner Markenstrategie?- Wie du mit Storytelling und Hero Journeys langfristige Markenbindung schaffst- Warum Branding deinen Leadpreis senken kann – aber erst später sinnvoll ist- Wie du beide Disziplinen smart kombinierst, um nachhaltig zu skalieren

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#059 - Ist Branding Geldverschwendung?

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