059. Special Guest: Britany Carter, KOPIS

Navigating the evolving landscape of B2B marketing can often feel like uncharted territory. However, within each challenge lies a unique opportunity for growth and innovation.In our most recent Demand Gen Studio podcast episode, we had the privilege of delving into Britany Carter's experiences and insights as Director of Marketing at Kopis.Our conversation provided a fascinating glimpse into the dynamic world of B2B marketing, shedding light on her strategies, triumphs, and lessons learned along the way.00:00 Intro01:18 Establishing a Foundation02:54 The Power of Storytelling06:01 Insights & Big Wins10:32 Tips for Tracking Marketing Impact13:41 Demand Capture vs Demand Creation19:16 Metrics & KPIs for Marketing Efforts24:28 ABM & Sales and Marketing Alignment30:30 Wrap-up🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about ABM for B2B → https://www.boundify.io/blog/guest-britany-carter📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/