#059 - The Goal Of Your Marketing Is NOT To Prove How Good You Are At Marketing

In this week's episode of The Heads Together podcast, I'm talking about the true purpose of marketing, and how, when you understand what that is, your results will be transformed.It seems to me that there's a growing disconnect between marketing strategy and the 3 things any strategy needs to deliver to be successful:Value for your audienceEmotional connection with your ideal clientsAuthentic alignment with your brand valuesThe truth is, it really doesn't matter how skillful you are in implementing marketing tools, using social media, growing your email list etc etc.If you don't authentically provide value and establish an emotional connection with your ideal clients, then it means nothing.In the episode I share some findings from my friend, Chat GPT4 who I asked to research me a couple of case studies that illustrated a failed marketing campaign & a successful one. The examples they gave me were perfect!If you've spent hours mastering marketing tactics & techniques but are frustrated with the results you're seeing, this episode is for you...~~~~~Links mentioned in the episode:Box Creative is a global brand design consultancy dedicated to helping purpose-led organisations and female leaders grow their brand through bold strategy, design and experiences.My retreat co-hosts: Lauren Jones & Alicia M Rodriguez~~~~~~Creating the right marketing strategy for YOUR business is on the agenda at our Unapologetic Retreat in Portugal 21-29 October, 2023...Early Bird registration is now open. Find out more at https://www.unapologeticretreats.com/~~~~~If you'd like to chat your marketing OR your interest in the retreat through with me, you can apply for a FREE Breakthrough Session HERE Get full access to ReWild Your Business at gillmoakes.substack.com/subscribe