#06: ANTHRO-PO-WHAT??
In this episode of THE POINT OF ATTACHMENT we explore anthropomorphism--when people perceive human qualities in non-human things like products and brands. We review recent research on how this phenomenon affects consumer trust and self-control and we interview a legendary animator who has given many products uncanny human personas.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of The Point of Attachment?
This episode is 23 minutes long.
When was this The Point of Attachment episode published?
This episode was published on November 17, 2015.
Can I download this The Point of Attachment episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.