06- Should You Have a Niche + Will it Help Attract Your Ideal Client?

Are you wondering what the heck a niche is and if you should have one? In today's episode, we're chatting all about what the term "niching down" means and how figuring it out will actually benefit your business and help you attract your ideal audience.  Hi! We’re Sisters and Mompreneurs, Ashlie + Megan. Over the last few years, we have both turned our talents and passions into businesses and set out on individual entrepreneurial journeys. Ashlie is a Brand Photographer in Columbus, Oh. She recently quit her full-time job to pursue her photography business (cheer her on, this is big guys)! She helps entrepreneurs convey their story and purpose by capturing authentic moments of life’s current season. Megan is a Social Media Specialist who helps overwhelmed Mompreneurs by creating content and saving them time. Follow us on the Gram: @dynamicduo.pod @laylandphotography @megan_phillips_co