060: 4 Elements That Can Lead to a Focus Group Flop

We spend a lot of time working up our cases. We spend a lot of hours on discovery and go into deposition testimony to form that strategy, that we can test with focus groups. But if we get unreliable feedback, then it's just a waste of our energy, time, and resources.  In this episode, we're going to talk about the four factors that can cause unreliable feedback from focus groups, and what you should do to avoid them. The ultimate goal is to always have quality feedback so we can rely on it, use it, put it into our cases, format it, and make our cases better. In this episode, you will hear: Why you need to avoid repeat participants  Revealing your back office Planting things that hold the presentation down Delivering information in a way that allows them to process it Using visual aids in your presentation to keep the people engaged Being careful with slanted questions Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet.  We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: [email protected]. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.