EPISODE · Apr 2, 2026 · 36 MIN
060- "AI for Business Owners: How to Adopt AI Without Risking Your Team or Revenue"
from Scale to Sell
AI is everywhere right now, but for most business owners, the real question is not what AI can do; it is how to use it without creating chaos inside the business. In this episode, Adam Burton explores how entrepreneurs can thoughtfully adopt AI while protecting their teams, strengthening operations, and keeping the focus on real business results. Adam is joined by Nathan Loggans, a product marketing leader focused on AI, data innovation, and SaaS strategy, to break down the practical side of AI adoption for growing companies. Adam and Nathan discuss: How AI is shifting from hype to real business application Why strong systems and data are essential before adding new AI tools How leaders can introduce AI to their teams without creating fear Practical ways to start experimenting with AI in small, manageable steps And more! Resources: Get your free personalized report at www.scaletosell.com/value Unlock your business's potential with our free Scale to Sell self-assessment Book your free discovery call with us today! Connect with Our Team: Website: Scale to Sell [email protected] LinkedIn: Scale to Sell Facebook: Scale to Sell YouTube: Scale to Sell Instagram: Scale to Sell Connect with Adam Burton and Steve Burton: LinkedIn: Adam Burton LinkedIn: Steve Burton Connect with Nathan Loggans: LinkedIn: Nathan Loggans About our Guest: Nathan Loggans is a product marketing leader specializing in AI, data innovation, and software as a service. With more than a decade of experience across startups and large enterprises, Nathan has led go-to-market strategy, product positioning, lifecycle marketing, and digital transformation initiatives. He previously served as head of marketing at an AI-first startup where he helped scale annual recurring revenue beyond $5 million. Nathan holds an MBA from Villanova University with concentrations in strategic management, marketing, analytics, and management information systems.
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060- "AI for Business Owners: How to Adopt AI Without Risking Your Team or Revenue"
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